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Top Story
Director Tarsem Teams Up With Zoic Studios to Converge Fantasy and Reality for Mountain Dew's New "Level Up or Die" SpotThe Mountain Dew / World of Warcraft cross-promotional spot brought together some all-star players to handle these iconic brands. The production would be executed by Radical Media lead by esteemed director Tarsem Singh. With the vision of the spot being solidified, the team now had to worry about execution. Based on Blizzard's recommendation, BBDO reached out to Zoic Studios to handle the visual effects and animation. Having recently completed projects for Saboteur and Killzone 2, Zoic Studios was hip to the challenge of plunging World of Warcraft game characters into a live action setting. Read More >>  Rss
Feature stories
BLUE ROOM WINS PROMAX/BDA HONORS FOR EMERIL GREEN SHOW LOGO AND HISTORY LOGOTheir Whale Wars Shield Spot also shown in Best of Cable PresentationRead More >>
BOND Edits Touching New Sprint Ad With Timely Economic MessageFull-Service Post House Teams With Ad Agency The Vidal Partnership for New U.S. Hispanic Market SpotRead More >>
Guerilla FX Creates Animations And Original Illustrations For ABC News' "earth2100"30 Plus Minutes of Animation Enhance Television EventRead More >>
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Content Insider #125 - Our Next Leader
 Gary Shapiro, the head of the CEA (Consumer Electronics Association) has been saying almost every chance he gets that the technology industry will lead the economy back. The new breed of business leader is different. Not better, not worse just different. It will be interesting to see if they make their mark, establish their legacy or simple optimize product line extensions.
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Flip Video UltraHD with Flip Channels
 When I first reviewed the Pure Digital Flip camera back in 2007, I liked the camera for its ease of use, video quality, and portability. The video camera pretty much set the video camera world on its ears, with more than 2 million cameras sold since being introduced several years ago--so much so that Cisco Systems snatched up the company. The latest version of the camera, The Flip UltraHD coupled with the latest version of FlipShare, keeps the solution a compelling one.
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Content Insider # 124 - Free Stuff
 There is a whole group of people who grew up on the Internet that believes everything that is out there should be free. Stewart Brand set the stage back in 1984 at the first Hacker's Conference when he said -- Information Wants To Be Free. Information also wants to be expensive. That tension will not go away. At the end of the day an organization has to put money in the cash register so bills will be paid and people will have food/shelter. There is no such thing as a free lunch.
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E3 gets bonus life
 "E3 is BACK!" Those are the spoken words from several of the people who were also visiting/reporting on the show. For me it was my very first Electronic Entertainment Expo (E3), and boy was it a high powered show! Thousands of people from all over came to check out the hottest new games and gadgets, also to get the first hands on experience while the game is still in the beta stages.
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