Marketron Appoints Jim Howard as Chief Executive Officer

Names Jimshade Chaudhari Senior Vice President, Product

SUN VALLEY, Idaho–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/CEO?src=hash” target=”_blank”gt;#CEOlt;/agt;–Marketron, the media industry’s leading provider of enterprise
revenue management and digital software solutions, today announced two
key appointments to its executive team. Jim Howard takes the
helm as Chief Executive Officer and Jimshade Chaudhari has been
chosen as Senior Vice President, Product.

“Radio is at a pivotal moment in its transition to incorporate digital
into the advertising mix. I believe very firmly that Marketron will play
a central role in transforming our industry,” said Jim Howard.
“Marketron is already the key software partner for 65% of the industry
and through our investment in digital innovation, we’re strategically
positioned to enable a return to rapid growth and improved profitability
for our customers. Adding Jimshade is key to that evolution and strategy
and I’m thrilled to welcome him.”

Howard is a highly experienced technology executive, entrepreneur and
private equity investor. He most recently served as an operating partner
for Diversis Capital, the private equity firm which acquired Marketron
in 2018. He previously was the founder and CEO of CrownPeak Technology,
the first cloud provider of Web Content Management, a Partner at
USWeb/CKS and a founding member of one of the first digital agencies,
W3-design.

“Having helped drive the transformation of TV over the past few years,
I’m thrilled to be joining Marketron to do something similar for the
radio industry,” said Jimshade Chaudhari. “I look forward to working
with Jim and the team to help usher in the digital evolution of radio
advertising.”

Chaudhari comes to Marketron from Sling TV, where he served as Vice
President, Head of Product & Partnerships. During his tenure at Sling
TV, he managed product strategy, user experience, and business
development for the nation’s leading live OTT streaming service.
Previous to Sling TV, he held executive product and marketing positions
at DISH Network and Sprint.

Photos of Jim Howard and Jimshade Chaudhari available HERE

About Marketron

Marketron is the leading provider of business software solutions and
services for broadcasters, offering revenue management, revenue
generation and an array of digital audience engagement solutions. With
more than 7,000 media organizations served globally, Marketron manages
an estimated $15 billion in annual advertising revenue. Headquartered in
Hailey, Idaho, with offices in Denver, Colorado, Opelika, Alabama, and
Toronto, Ontario, Marketron is owned by Diversis Capital. www.marketron.com

Contacts

Hannah Kampf
Hannah@kampaignpr.com

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