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Project Profile: Page (1) of 1 - 10/21/09

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Sarofsky Corp. makes motion design imprint with quartet of diverse projects

Just six months after its launch, Sarofsky Corp. (http://www.sarofsky.com) is attaining its goal of bringing high-end design and concepting to many disciplines including advertising, entertainment and broadcast television.

An independent thinker with a diverse range of style, Founder/Creative Director Erin Sarofsky has dedicated her new company to her approach and understanding of content and how to drive it.  Recent examples include main titles for the new NBC comedy "Community," an iPhone app for Coke, an expansive campaign for GM and feature titles for the just-released "Superman/Batman: Public Enemies." With these projects and more, Sarofsky Corp is making a decisive mark on the design world.

Building on her creative offerings, Sarofsky has entered into an affiliation with SpeakeasyFX (www.speakeasyfx.com). SpeakeasyFX is a boutique effects company tapped by Sarofsky for select projects where high-end 3D is a key ingredient and with which she has a seamless workflow.

NBC's "Community" features an ensemble of quirky community college misfits who form a study group (Joel McHale, Chevy Chase) for various reasons, not all academic. To set the tone for the show via its opening credit sequence, Sarofsky Corp. Creative Director Erin Sarofsky brainstormed her concepts with show creators Dan Harmon and the EP/Directors Russo Brothers. Sarofsky landed on the cootie catcher (aka fortune teller) as the perfect paper canvas to display credits, which are surrounded by doodles that are unique to each character. http://www.sarofsky.com/#community

"The cootie catcher is inherently cheeky, nostalgic, rich with texture, and totally playful -- all of which speaks both literally and metaphorically to the show," says Sarofsky. "This project was a rare treat - the opportunity to brand a comedy series with an iconic opening and work so harmoniously with the show's creators. They enthusiastically embraced our concept and were exceptional to work with on all levels." 

Future vision: Interactive + consulting company welikesmall turned to Sarosfky Corp.to design graphics and animation for Coca-Cola's first-ever iPhone app for agency Wieden & Kennedy. Here, the Coke bottle is a visual take on the traditional magic 8-ball; users shake the bottle, pop the cap and watch the answer reveal itself as the liquid washes over the screen. The app was a massive hit, quickly reaching number one on iTunes top 10 lists in numerous countries including Ireland, Mexico, Germany and Italy, with over 500,000 downloads to date.  http://www.sarofsky.com/#coca-cola

"Key to this project was Erin's ability to create realistic liquid assets within the bandwidth constraints of an iPhone app," explains welikesmall founder Co-Founder Michael Kern. "I have known Erin for many years and knew her background in both digital production and design would be the perfect combination for the project."