email article 
print
page
Microsoft pulls out of "Family Guy" special
By James Hibberd
Nominee Seth MacFarland, the creator of "Family Guy", arrives at the 61st annual Primetime Emmy Awards in Los Angeles, California September 20, 2009. REUTERS/Danny Moloshok
LOS ANGELES (Hollywood Reporter) - Fox has lost Microsoft as the exclusive sponsor of its upcoming "Family Guy" variety special after the software company's executives watched the show's taping.
Earlier this month, the companies announced they were teaming for an unprecedented collaboration on "Family Guy Presents: Seth & Alex's Almost Live Comedy Show," a special set to air November 8 during Fox's popular Sunday animated block. Instead of traditional commercials, the special was to feature creative promotion of Microsoft's latest operating system, Windows 7, woven into the show's content.
Then executives watched the animated show in a live taping before a studio audience. Here's a statement from Microsoft:
"We initially chose to participate in the Seth and Alex variety show based on the audience composition and creative humor of 'Family Guy,' but after reviewing an early version of the variety show it became clear that the content was not a fit with the Windows brand. We continue to have a good partnership with Fox, (series creator and writer) Seth MacFarlane and (co-star and writer) Alex Borstein and are working with them in other areas. We continue to believe in the value of brand integrations and partnerships between brands, media companies and talent."
The special reportedly contained jokes about deaf people, the Holocaust, feminine hygiene and incest. In other words, it was just like a regular "Family Guy" episode.
A 30-second ad during "Family Guy" costs about $214,750. Buying an entire half-hour special during sweeps doubtless put the Microsoft deal into the millions.
Fox plans to move forward with another integrated sponsor, though it's unclear how this will work since the network's live taping included Windows 7-related humor.
(Editing by SheriLinden at Reuters)
2009 Thomson Reuters. All rights reserved. Reuters content is the intellectual property of Thomson Reuters or its third party content providers. Any copying, republication or redistribution of Reuters content, including by framing or similar means, is expressly prohibited without the prior written consent of Thomson Reuters. Thomson Reuters shall not be liable for any errors or delays in content, or for any actions taken in reliance thereon. "Reuters" and the Reuters Logo are trademarks of Thomson Reuters and its affiliated companies. For additional information on other Reuters media services please visit http://about.reuters.com/media/.
recommend this article
Page: 1Related Newsletters: BN - Broadcast Newswire
Vegas Pro 8 + Free Vegas Seminar Series
AV-HS450 16+ Input HD/SD Switcher w/ dual screen MultiViewer
With 1 Reviews.
With 2 Reviews.
